Clarifying the Objectives of a Study
Surveys are important tools of market research. The success of your research will be dependent on the quality of your survey questions. Whether you are going to make research on consumer products for a mobile survey software or service, you need to make certain that the questions you use will be within the scope of your study. In order to accomplish this, it is crucial that you clarify the different objectives that you will have, whether it is a broad or a specific objective. This way, whenever you create a question for the questionnaire, you will be able to associate it with an objective of the study.
