Link Building
If you want to get a ranking in the major search engines, you need to get a lot of traffic and that is a lot of work, time, money and effort. Moreover, you do not pay the search engines for the ranking that you have and they do not owe you any ranking, in the first place. If you want to get a good ranking, you must make a web site that contains a unique content and is relevant to a particular keyword or topic. Then, the next part of the process is link building which is another term for getting links from other websites to your site and that works a lot because the more links to a site, the higher it usually ranks.